What Makes the Positive Power & Influence® Model Unique?
The Positive Power & Influence® Model provides a practical framework for understanding how influence works in professional environments.
Unlike approaches that focus only on achieving results or only on maintaining relationships, the model helps individuals balance both outcomes simultaneously.
Its simplicity, flexibility, and practical application have made the Positive Power & Influence® Model one of the most widely used frameworks for understanding influence behavior in organizations.
The Core Principle of Positive Power & Influence®
The Positive Power & Influence® Model is based on a simple principle: effective influence should achieve results while preserving relationships.
Many influence approaches focus primarily on outcomes or relationships. The Positive Power & Influence® Model demonstrates that sustainable influence comes from balancing both.
This balance allows professionals to communicate more effectively, adapt to changing situations, and create positive outcomes across a wide range of workplace interactions.
By understanding how different influence behaviors affect people and outcomes, individuals can become more intentional, flexible, and effective in the way they influence others.
The Push and Pull Influence Model
PUSH
Push is one of the two core influence approaches within the Positive Power & Influence® Model.
Push behaviors focus on expressing ideas, providing direction, establishing expectations, and advancing decisions.
The model defines two primary Push behaviors: Asserting and Persuading.
When used effectively, Push creates clarity, focus, and momentum.
When overused, it can create resistance and reduce engagement.
PULL
Pull is the second core influence approach within the Positive Power & Influence® Model.
Pull behaviors focus on understanding others, encouraging participation, building trust, and strengthening commitment.
The model defines two primary Pull behaviors: Bridging and Attracting.
When balanced effectively, Pull creates collaboration, openness, and engagement.
When overused, it can slow decision-making and reduce direction.
Why Adaptability Matters in the Positive Power & Influence® Model
Effective leaders adapt their influence style based on:
This adaptability is one of the key capabilities developed through the Positive Power & Influence® Model.
The Four Influence Behaviors of the Positive Power & Influence® Model
The Positive Power & Influence® Model is built around four influence behaviors: Asserting, Persuading, Bridging, and Attracting.
Together, these behaviors help individuals understand how influence works and how to balance results and relationships more effectively.
Asserting
Asserting focuses on expressing expectations, communicating opinions, and providing clear direction. Within the Positive Power & Influence® Model, asserting helps create clarity and accountability.
Persuading
Persuading involves using logic, evidence, and structured arguments to influence opinions and decisions. This behavior helps individuals gain support for ideas and initiatives.
Bridging
Bridging focuses on building understanding, strengthening relationships, and identifying common ground between people and groups.
Attracting
Attracting inspires others through vision, authenticity, and enthusiasm. It helps create commitment and engagement around shared objectives.
Applications of the Positive Power & Influence® Model
The Positive Power & Influence® Model can be applied across a wide range of workplace situations, including:
The model provides a practical framework for selecting the most appropriate influence behavior based on the situation and desired outcome.
Apply the Positive Power & Influence® Model
The Positive Power & Influence® Model provides a practical framework for understanding how influence behaviors affect communication, relationships, and results.
By developing the ability to balance Push and Pull behaviors, professionals can become more adaptable, intentional, and effective in a wide range of workplace situations.
Frequently Asked Questions About the Positive Power & Influence® Model
Apply the Positive Power & Influence® Model
The Positive Power & Influence® Model provides a practical framework for understanding how influence behaviors affect communication, relationships, and results.
By learning when to use Push and Pull behaviors, professionals can adapt their approach, strengthen working relationships, and improve their ability to influence outcomes across a wide range of workplace situations.
Discover how organizations use the Positive Power & Influence® Model to develop more adaptable and effective leaders.
Trusted by organizations worldwide to apply the Positive Power & Influence® Model.